Our team
Elaine Cheng - Founder
Elaine Cheng was born in Hong Kong and educated in the United Kingdom from a young age. She has developed a strong interest in fashion design and then she moved to Milan, Italy for an academic degree and completed an MA in Fashion Design. She has then worked as a designer and technician in some lingerie and swimwear companies in Berlin, London, Spain, China and Hong Kong.
After several years of working experience, Elaine decided to pursue her dream and create her own label in 2017. A passion for dance and yoga led her to focus on fitness clothing, as she believed that active wear could be more feminie and trendy; sport bras could be as functional as day wear bras and as colorful as swimwear.
She began hoya kerry on her own, designing and sewing her collection on two sewing machines. Her experience with lingerie and swimwear allowed her to see there was a gap in the market for sportswear that supported the female form, but still made the wearer feel sexy and beautiful.
Elaine was also concerned about the pollution in her home country and wanted her label to be environmentally-conscious. Her ideas became hoyakerry.
