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hoya kerry activewear

Our team

Elaine Cheng Founder @designer_elaine1209

Elaine Cheng was born in Hong Kong and educated in the United Kingdom from a young age. She has developed a strong interest in fashion design and then she moved to Milan, Italy for an academic degree and completed an MA in Fashion Design. After graduating, she has worked as a designer and technician in some  lingerie and swimwear companies in Berlin, London, Spain, China and Hong Kong.

After several years of working experience, Elaine decided to pursue her dream and create her own label in 2017. A passion for dance and yoga led her to focus on fitness clothing, as she believed that active wear could be more feminie and trendy; sport bras could be as functional as day wear bras and as colorful as swimwear. 

She began hoya kerry on her own, designing and sewing her collection on two sewing machines. Her experience with lingerie and swimwear allowed her to see there was a gap in the market for sportswear that supported the female form, but still made the wearer feel sexy and beautiful. 

Elaine was also concerned about the rising pollution in her home country and wanted her label to be environmentally-conscious. Her ideas became hoyakerrys first line of sports bras and other fitness wear.


Eleonora Ferrari Co-Founder @ele30001

Eleonora Ferrari was born in Italy. Since she was a little child, she has been very sporty. She likes all kind of sports like tennis, cycling, swimming... She kept on nourishing it with enthusiasm, dedication and commitment thoughout the years and became a certified Exercise to Music Instructor and qualified in teaching Les Mills Body Attack, Cxworkx, Body Pump and Grit Series. 

Coming from a more enterprising background, Eleonora has a MA in Business Administration and has worked for different firms in Berlin, London, Chile and Italy. Currently, she is working in a prestigious Italian jewelry and luxury goods company and after work she teaches Les Mills classes at a gym. So her ideal activewear is something practical and fashionable, which can be worn to work and to the gym. 

She loves to inspire the others and share her fitness love and healthy tips. Training has become part of her daily rountine and she cannot live without it. She wakes up early every morning for excerise to start her day before going to work, even when she is on a vacation or travelling for work. 



Enkhtuul Bud Co-Founder @tutu_bud

Enkhtuul was born in Mongolia. From a young age, she felt an affinity for foreign languages therefore she studied linguistics for her BA. She has since lived in Spain, Brazil and now is based in Italy. Working as a translator and teacher, she speaks multiple languages, including English, Spanish, Italian, Portugese, French and Russian. 

Enkhtuul grew up surrounded by animals and nature and she tries to keep this connection with them. She finds Ashtanga yoga and meditation very helpful to keep a healthy body and mind balance. She is a pescatarian and eats a healthy diet. She loves cooking and baking and grows her own fruits and vegetables in her garden. 

While Elaine was living in Europe, she met Eleonora in Berlin and Enkhtuul in Madrid. They soon became the best of friends. They have the same interests and mindset; they enjoy travelling, partying, healthy eating, as well as fashion and exercise. So together they started hoya kerry, a brand which takes inspiration from what they really care about and love.